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This is my resume, but it does not define who I am.  check out more things I have done here.




A free spirited millennial, who is seeking inner balance and purpose through exploration. With a background in IT and Sales, Client management skills, she decided to dive into the digital world and express her jurni through film making, blogging, and challenges. 

I am interested to contribute and grow in the following areas:

- cinema, filmmaking, directing and colors

- travelling and exploring the world to enhance Egypt's tourism

- events' management & photography 

- self development 






Organizing events and trips





Assitant Director - Freelance 

Jan 2016 – Present

  • Assistant Director (AD) as script super visor in movie “HEPTA, the last lecture”, Director:  Hadi Elbagoury

  • AD to Director: Hamdallah in Juhayna Ramadan 5 Commercials campaign

  • AD to Director: Marwan Hamed in KoKi Ramadan Advertisement

  • AD to Director: Mohamed Zayat in el Ahly National Bank  4 Commercials campaign

Project Manager - TEDxCairo PRISMA

Dec 2015 – Present

  • Responsible of leading, strategy, recruitment and execution of TEDxCairo 2016 PRISMA conference, where 1,000+ attendees have a full day experience with 14+ speakers and performances

  • Leading a team of 34 volunteers in 5 different functions: (Operations, Sponsorship, Innovation, Talks and Art&MarCom) to provide an offline and online platform for ideas worth spreading:



Consultant & Social Media Strategist - TEDxIEMadrid

May 2015 – July 2015

  • Consulted the Project Management on Event layout & logistics

  • Put and Executed the Social Media Strategy (pre and during the event)

Marketing & Communication Lead - TEDxCairo

​May 2013 - September2014

  • Managed Marketing team (Marketing, PR, Social Media & Branding)

  • Planned and executed Marketing Campaign for TEDxCairo 2014 Conference with Art Team, Operations and Sponsorship teams - increase the Facebook fan base by 200%, YouTube 10% and Twitter 28%)

  • Managed 12 Ushers for Hall logistics management for 1,000 Attendees-conference.

  • Managed Registration process of 2014 Conference - 1,000 Attendees



Solution Sales Professional  - Microsoft

​October 2013 - September 2014


  • Supported the marketing department on landing Microsoft new Devices strategy in Egypt:

    • Organized 7+ events for Strategic CIO level customer and owned business development for devices motion

    • Was an Active Core member of the Subsidiary Devices virtual team that drives the overall landing strategy of Devices Selling in Egypt

  • Maintained Strong relationship with strategic customers in Public and Education Sector



Account Technology Strategist - Microsoft                   

February 2010 - September 2013


  • Supported Marketing team:

    • Participated as a core member in Products launch activities as the Education sector - & Youth voice

    • Organized 15+ Customer - and Partner Facing Events (Content, Customer management and Presentation).

    • Spread Awareness activities for newly launched products (Customer, Partners and Students training)

  • Maintained an excellent relationship with IT decision makers in the American University in Cairo (Top ranked in Egypt); with highest Customer Satisfaction Score in Public Sector - Won Customer & Partner Experience Award, 2013

  • Overachieved Windows and Office Desktop Deployment target 44% in two consecutive years (240,000 PC) - EMEA GOLD Excellence Award

  • Won the biggest Office 365 competition case in Education Public Sector in Egypt, Managed the project: 47,000 Seats migration for students and professors email accounts – EMEA GOLD Excellence Award

  • Founded and lead “Electric Shock” - youth initiative for Microsoft Egypt employees – supporting Marketing Team, and orchestrating Internal Activities with HR for Employees – won Subsidiary award 2013


ARABIC (Mother tongue)

ENGLISH (Fluent)

GERMAN (Fluent)



Backpacking (Camino De Santiago) NOUR branding (Branding)

Kevin Chose Egypt (Tourism) 
TEDxCairo (Volunteer Work)

TEDxIEMadrid (Community)

Electric Shock (Enterpreneurship)

BoutiQuito (Branding)

MVDM (Community)


Personal Interests



SCUBA DIVING (open & Advanced open water certified)

Film making (Directing)


Life Coaching


IE Business School - Madrid, Spain

Master in Visual and Digital Media October 2014-July 2015



New York Film Academy - NYC, USA

Workshop in Fundamentals of Filmmaking July 2012



Uuniversity of Sunderland - Sunderland, UK

Bachelor of Science (Applied Business Computing) September 2005-May 2009
 GPA: Second Class Honors (First Degree); Ranked 1st among graduating class

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